Add your business to the directory, free

Yes. A listing is free, and stays free for as long as your business passes our checks. There is no trial and no renewal fee. You do not need reviews or a limited company, but you do need your own website.

An optional paid upgrade for businesses that are already listed and Verified. It lasts 12 months and does not renew automatically. Featured businesses appear on our home page, our browse page and, below the listings, on other trade and town pages in the same town. Their listing can show photos, a longer description, services, opening hours and social links, and each month they get an email with how often their page was viewed and their phone number and website were clicked. Featured never buys a place, a Verified badge or a higher position on a trade and town page, and every Featured card is labelled.

Yes, and we would like you to. Established businesses are welcome too. You do not need years of trading history, a limited company, existing reviews or any documents. If there is not much about you online yet, that is fine. You will need your own website, showing a phone number we can ring and an email address you read. A Facebook page or a listing on another site is not enough on its own.

UK businesses with a real base in the UK that give customers an honest, useful service: trades, shops, health and beauty, care, professional services and the like, new or long established. UK businesses that only sell online are welcome too: see "Can an online-only business apply?". We do not list essay, assignment or dissertation writing for students; peptides, fat-loss or weight-loss drugs and injections, or other "research" substances; gambling or betting; adult services; selling reviews, followers or links; trading signals, crypto or other get-rich-quick schemes; payday or high-cost loans; call-centre, dialler or lead-generation services; selling or "securing" visa appointments; other directories, comparison sites or listing platforms; fake or "novelty" documents; national chains; or businesses based outside the UK. Whether a business is listed is our decision, and we may turn down any application we do not think is right for the directory.

Yes, if it is a UK business. Tick "We only sell online" on the application form, and you go on the online page for your trade, which covers the whole UK. You need your own website (a Facebook page or an Etsy, eBay or Amazon shop is not enough on its own) showing your phone number and email address, and you must be based in the UK and send your orders from the UK. We do not list dropshipping shops that send goods from abroad, or multinationals and big chains.

Yes. Apply with your trade and town. If you pass our checks, we create the page and your business is the first on it.

To confirm that your business answers its phone. We email you first, saying which number we will ring, the number the call comes from and how to answer. Once you have approved your listing from that email, we ring on a weekday, during working hours. Answer as you normally would. When you stop speaking, a short recorded message plays: you must press 1 on your keypad to confirm, or we cannot verify your business. You can keep the number off your listing if you prefer: we only need it for the check. We do not record the call; we only note whether it was answered and whether 1 was pressed. If the number is a mobile, we send a text instead of ringing: just reply YES to it.

No. Your business has to pass the checks, and there must be a place free in your trade and town. We list up to three businesses on each page. If the places are taken, we add you to the waiting list and tell you when one opens.

We cannot promise enquiries, website traffic or a Google ranking. A checked listing helps customers trust you, and it works best alongside your own Google Business Profile.